For his first collection he focused on the classic 'trench’ coat, to which he has given a triple twist. Length, Lining and Print. This exercise in style result’s in a series of cropped trench coats that reveal the digitally fur printed silk lining underneath.
I've always liked the idea of focusing on one product category - the world needs less product, especially in current climate. This is a brave move straight out of college (albeit having built up a large network through working in editorial first). It's clearly paid off since he's stocked at some of the top doors globally.