Friday, August 27, 2010

Jonathan Leder Interview

Q: Why did you decide to create Jacques Magazine?
A: We started Jacques Magazine in the spring of 2009. We really believed that Amjerica in particular needed a men's magazine with more class and more sophistication than what was currently available. Of course there are a lot of magazines on the newsstands today, but so many of them look exactly the same and seem to follow the same formula. So we definitely wanted to do something that was unique, but also very true to ourselves.

Q: Being centred in New York, are their certain sexual, cultural manifestations, subcultures there influencing your work with Jacques?
A: Not that I can think of ... I am born and raised in Manhattan, but as far as I can tell, the New York City of today is a very conservative place. I find places in the U.S. like Florida, Nevada and California much more liberated than New York. If anything, we find most of our influences outside of the city, in the more mainstream cultural heart of postwar America. I would say, with sadness, that the New York City of today is not particularly inspiring.

Q: How do you find the models you work with in Jacques?
A: We try really hard to find the right girl for the magazine. We definitely have a specific look and feel we are going for. We prefer to use girls that are American, and girls that have not done a lot of modelling in the past. Generally, I would say most of the girls featured in the magazine are really sweet people you would love to sit down and have a conversation with. Generally, quite a wholesome group and a lot of fun.

Q: Is it true you guys shoot everything on film and do not retouch?
A: Yes! Absolutely. It is one of the parts of Jacques that is unique. There are so many bad photos out there and the digital equipment is really not what it should be, even today. We really prefer the aesthetic and feel of analog film. Also, there is a much wider range of cameras to work with when you are shooting film, from old Rolleis to 35mm Nikons to Polaroids, etc. I guess you could try to simulate these film effects in Photoshop, but why bother? None of our photos ever seem to need retouching. 

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